[Webinar] Trademarks 101 for Cannabis & Hemp Businesses

Nov 21, 2024

Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, but it is especially important for emerging and rapidly evolving sectors such as cannabis and hemp.

Watch this Vicente session to learn about trademarks and why they are essential for protecting your brand's name, logo, and overall image.

Topics of discussion will include:

What is a trademark?
Which cannabis-related businesses can apply for trademark protection?
How do you select a registrable trademark?
Why should you conduct a clearance search report?
What constitutes use of the trademark in commerce?

Panelists:

Brandon Kurtzman – Partner, Vicente LLP
Chelsie Spencer – Outside IP Counsel, Vicente LLP; Member, Ritter Spencer Cheng PLLC
Paul Stevenson – Outside IP Counsel, Vicente LLP; Senior Associate, Ritter Spencer Cheng PLLC

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Branding, Brandon Kurtzman, Chelsie Spencer, Event, Speaking Engagements, Trademarks, Webinar