Sally Kent Peebles Co-founds WISE Florida Cannabis Advocacy Organization

Mar 25, 2021

WISE Florida, a statewide education and advocacy initiative aimed at building support for legalizing and regulating cannabis for adult use, was launched today. The Women’s Initiative for a Safe and Equitable Florida (WISE Florida) was founded by four moms from across the state who are leaders in the cannabis policy and advocacy community.

VS partner in Florida, Sally Kent Peebles, is one of the founders. 

“Cannabis prohibition is driving cannabis and the people who consume it into a hazardous and uncontrolled illegal market,” said co-founder Sally Kent Peebles.  “Legalizing and regulating it for adult use would bring production and sales aboveboard, improving safety for consumers and the broader community. It will also generate tax revenue, create good jobs, and foster opportunity for all Florida citizens.”

WISE Florida was founded by women but welcomes participation from everyone—regardless of their gender, ethnicity, sexuality, disability, or religion—who supports sensible cannabis policy reform. Through education, outreach and advocacy, it plans to raise awareness about the harms of cannabis prohibition and build support for regulating cannabis to improve safety, advance justice, and foster opportunity in Florida.

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Read about the launch here. 


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