Nov 21, 2024
Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, but it is especially important for emerging and rapidly evolving sectors such as cannabis and hemp. Watch this Vicente session to learn about trademarks and why they are essential for protecting your brand's name, logo, and overall image.
By Jeffrey Welsh
Nov 19, 2024
In an industry that runs on innovation and differentiation, a cannabis brand’s identity is among its most valuable—and most prone to copying—assets.
By Chelsie Spencer
Sep 3, 2024
A strong trademark is crucial for cannabis businesses to stand out and thrive. This Insights post explores the importance of trademark protection and breaks down the different categories of trademark distinctiveness, from generic to fanciful. By understanding these categories, entrepreneurs can make informed decisions to safeguard and protect their brand identity.
Mar 28, 2024
Watch this pre-recorded session to learn about the future of intellectual property for cannabis and hemp products with rescheduling on the horizon. This webinar will feature a discussion with VLLP IP specialists regarding patent, IP and trademark protection, cannabis research, and what may change with potential federal marijuana rescheduling.
By Kim Napoli, Bridgette Nikisher
Aug 2, 2022
New York's Conditional Adult-Use Retail Dispensary (CAURD) Licenses are reserved for "Justice-Involved" individuals disproportionately impacted by the war on drugs. What does "Justice-Involved" mean, and how does one take advantage of the benefits associated with that classification?
By Erik Pelton
Jul 27, 2022
Looking to start a cannabis business in New York? When creating your business brand name and logo, don't forget to protect it with a trademark.
Sep 23, 2020
Watch this virtual discussion on cannabis trademarks and intellectual property with Sahar Ayinehsazian, Erik Pelton and Jeffrey Welsh.